Hi there! I’m Jenn Byers (Kalchik); a Midwest marketer, plant lover, cat mom, and founder of Byers and Beyond Marketing. Each month, I share quick digital marketing tips, blog posts, and creative inspiration—including a peek at what’s new in my shop.

This is the very first edition of Byers Bloom & Brief, and I'm kicking things off with one of my favorite services: email marketing. It’s one of the highest ROI marketing channels available. Unlike social media, you control your list; no algorithms, just connection. Keep reading for ideas to boost (or start!) your email strategy.

FROM THE BLOG

Benefits of an Email Newsletter

Your email list is one of the few things you truly own; let’s make the most of it.

Why Short Emails Work Better

Shorter emails don’t just save you time; they often perform better, too.

Want Done-for-You Marketing Help?

From strategy to execution, I help small businesses grow through high-converting emails, smart ads, and stress-free content.

Let’s work together →

This Month’s Etsy Finds

From tote bags to mugs, here are some summer-friendly products shoppers are loving right now on my Etsy store: 

Botanical Pride Basecall Cap

Whether you're queer, an ally, or simply drawn to floral designs, this baseball cap lets you show up with quiet strength and floral flair.

Use promo code PRIDE25 to get 25% OFF select Pride Month designs!

Haunted Ice Cream Tote Bag

This Haunted Ice Cream Tote Bag is the perfect pastel blend of summer treats and Halloween tricks.

Follow for more tips, product peeks, and behind-the-scenes updates. Every follow supports a woman-led small business with a heart for accessibility and purpose.

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