Let’s talk about paid search this month. If you’ve ever wondered “Is Google Ads really worth it?”; the short answer is yes, but only if it’s done right.
With over 10 years of experience managing Google and Microsoft Ads for various brands, I’ve seen firsthand how the right campaign format can transform results. (One client in higher ed saw a 153% increase in leads with a 46% drop in cost per
lead after a strategic account restructure and optimizations throughout the year.)
